Flexible Design in the Kitchen

Flexible Design in the Kitchen

Today’s kitchens are delivering more multi-tasking than ever, as islands and niches now act as places to do homework, bill-paying and game playing in addition to eating breakfast and entertaining. Function remains vital to the way a kitchen is designed, and as lifestyles change, so do the elements of the overall space.

In addition to multifunctionality, trends impacting kitchen design include advancing technology and wellness. Aesthetically, color is upping its presence in appliances, tile and countertops, so cabinets need to provide the right complement – whether that means a striking, bold selection or calm, neutral backdrop.

Key trends impacting the kitchen cabinet segment include:

–The selection of flexible and specialized storage features continues to expand as homeowners try to make use of every inch of space in the kitchen.

–Wood tones are making a comeback, with finishes ranging from pale, natural wood looks to rich, dark grayed browns.

–Texture continues to trend, with weathered woods and soft-touch options among the most popular.

–The interest in color is skyrocketing, with painted and powder-coated finishes now available in an almost endless selection.

–Among the most popular colors trending for cabinets are blues and greens with a hint of gray, as well as black and, of course, white.

–Creative storage for cabinets includes pullouts, peg systems, pull-downs and blind-corner options, while drawers feature dividers and elegant organization for utensils and other items.

 

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Builder Confidence Steadies as Material, Labor Woes Persist

Builder Confidence Steadies as Material, Labor Woes Persist

WASHINGTON, DC — Builder confidence inched up this month on lower lumber prices and strong housing demand, even as the housing sector continues to grapple with building material supply chain issues and labor challenges, the National Association of Home Builders reported.

According to the latest in a series of monthly NAHB/Wells Fargo Housing Market Indexes, released yesterday, builder sentiment in the market for newly built single-family homes edged up one point, to 76, in September, ending a three-month decline, the NAHB said.

“Builder sentiment has been gradually cooling since the HMI hit an all-time high reading of 90 last November,” said NAHB Chairman Chuck Fowke. “The September data show stability as some building material cost challenges ease, particularly for softwood lumber. “However, delivery times remain extended, and the chronic construction labor shortage is expected to persist as the overall labor market recovers.”

“The single-family building market has moved off the unsustainably hot pace of construction of last fall and has reached a still hot but more stable level of activity,” added Robert Dietz, chief economist for the Washington, DC-based NAHB. “While building material challenges persist, the rate of cost growth has eased for some products, but the job openings rate in construction is trending higher.”

The NAHB said it expects housing affordability will be a key demand-side challenge in the coming quarters, given the rapid rate of growth for home prices and construction costs over the last year.

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Salone Showcases Design

Salone Showcases Design

A special, abridged version of Salone del Mobile.Milano took place last week, amid much fanfare at its return and trepidation amid COVID-19 concerns. The safety of visitors was paramount, with all exhibitors and attendees adhering to protocols at all times, and an abbreviated show floor that often resembled an art gallery, with products hung on walls and shown in unique displays to keep visitors moving and at a safe distance.

“supersalone” did not disappoint, with more than 60,000 people attending the six-day show, which opened with an impromptu visit and remarks from Italian President Sergio Mattarella welcoming guests and 425 exhibitors, who showcased everything from opulent tables and chairs to modern cabinetry and lighting.

Up-and-coming trends were seen throughout the space. Kitchen cabinets sheathed in metal and metallic looks and a wide range of wood tones, and included complementary metal and glass shelving units. Disappearing kitchens were also displayed, with sliding countertops that tuck everything neatly away when not in use.

Faucets reflected a range of geometric shapes, and delivered on the desire for customization with changeable handles and a multitude of finishes that went far beyond the metals of the past. And LED lighting is revolutionizing the shape and size of pendants, sconces and chandeliers, delivering intricate shapes and modern vibes. LED lighting are also prominent in kitchen and closet shelving and interiors, and even in faucet spouts and showerheads.

Following are a few of the products that made a statement during the event.

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Sales Gains Projected for Bathroom Organization Products

Sales Gains Projected for Bathroom Organization Products

CLEVELAND, OH — The growing number of bathrooms in U.S. households will continue to bolster opportunities in the $276-million bathroom organization products market, according to a newly released report by the Freedonia Group.

The analysis by the Cleveland, OH-based market research firm forecasted that sales of bathroom organization products will grow 1.5% per year through 2025, to a total market size of $298 million. Market growth will be relatively slow “because bathrooms are already a well-established segment of the home organization market, and growth will be coming off of elevated sales in 2020, when the COVID-19 pandemic heightened consumers’ investment in their homes,” Freedonia said.

Nevertheless, the company said, the market for bathroom organization products will be sustained by macroeconomic factors such as new home construction, renovations and existing-home sales, “all of which can open up new sales opportunities for suppliers of bathroom organization products by increasing the number and/or quality of bathrooms.”

“New homes are increasingly built with more bathrooms than are common in existing homes, expanding the number of available bathrooms in which consumers can install organization products,” Freedonia said. “The number of bathrooms per home continues to tick up, and this growth will be boosted, at least in the short-term, by a rise in the number of households looking for single-family rather than multifamily living situations.”

Design trends favoring large tubs and showers will also encourage consumers to better organize their bathroom storage, the research firm added, pointing to growth for bins, baskets, and totes, as well as shelving, modular units, hanging storage, accessories and hardware.

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Corsi Group Changes Ownership

Corsi Group Changes Ownership

INDIANAPOLIS, IN – The Corsi Group announces the transfer of company ownership from Pat Corsi, who founded the company in 1973, to Mark Earl. Corsi will serve as an advisor to The Corsi Group during the transition. The transfer was effective on August 31.

Pat Corsi, founder of The Corsi Group, stated, “It has been my great pleasure and an honor to work with some of the finest employees, suppliers, reps, dealers and designers in the cabinet industry for the past 48 years. I know Mark will take the company to new heights, and I have every confidence that the management team will work well with his process-oriented approach.”

Earl, incoming CEO, added, “I look forward to working with the Corsi management team, and helping grow this terrific group of premium brands. Pat has built a strong company, and I want to continue to build on his legacy.”

Earl is a strategic leader with deep experience in product development, strategic marketing, finance, sales and marketing, and operations, noted The Corsi Group. He has led companies from $20 million to $150 million in annual revenue. Most recently, he served as senior v.p., Americas for Nokian Tyres, a global tire manufacturer.

Terms of the sale will not be disclosed.

The Corsi Group has been building custom cabinetry for 48 years. The company’s two brands, Greenfield Cabinetry and Siteline Cabinetry, are distributed nationally to about 500 dealer/designers. All cabinets are built in the company’s two plants, located in Indianapolis, IN and Elkins, WV.

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Cabinets Plus Changes Name, Expands Franchise Effort

Cabinets Plus Changes Name, Expands Franchise Effort

AUSTIN, TX — Cabinets Plus USA, the kitchen-related franchising operation headquartered in Austin, TX, has changed its corporate name to Cabinet IQ as part of a nationwide expansion effort.

The expansion initiative, which launched last month, will enable the newly named Cabinet IQ to rolling out its franchise program, replicating its business model nationwide, the company said.

“The Cabinets Plus USA brand has been a robust and fast-growing fixture in the Austin, TX area (and) has become well known for its step-by-step system to provide quality, service and design in kitchen and bath remodeling,” said company owner Michael Hartel. “Strong demand for services has spurred our growth, and this name change better reflects our position as the most innovative cabinet and kitchen remodeling company, and now franchise opportunity.”

The rebranding does not affect any existing orders or projects, the company said, adding that corporate ownership, billing address, shipping addresses and invoicing information remain the same.

 

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Showplace Cabinetry Completes $2.5M Expansion

Showplace Cabinetry Completes $2.5M Expansion

HARRISBURG, SD — Showplace Cabinetry, the Harrisburg, SD-based cabinet supplier, has completed a 16,800-sq.-ft. project linking its two manufacturing plants, the company announced.

The $2.5-million expansion provides a central shipping point for Showplace’s framed cabinetry and frameless cabinet lines, as well as enhanced warehousing and transportation efficiencies companywide, company officials said, adding that the project effectively increased Showplace’s production capacity by 30%. The project also streamlines logistics and handling, increasing shipping capacity for the company and creating a more efficient order flow from production to transportation.

“Demand is up for all our cabinetry lines,” said Bill Allen, Showplace Cabinetry president and CEO. “That demand required us to find an innovative solution to improved logistics and enhanced ShowplaceEVO production. The new warehouse and shipping link solves both challenges.”

“This new expansion gives us the space we need to take our quality production and customer service to the next level,” Allen observed.

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Doing White Right

Doing White Right

When designers hear their clients utter the request, “I want a white kitchen,” it can be met with dread or excitement…or a mix of both. Regardless, whether designers love them or hate them, white kitchens continue to be immensely popular with homeowners.

Often defined and characterized by their foundation of white cabinetry, a white kitchen’s impartial palette gives it a go-with-anything neutrality that can serve as a backdrop for the introduction of color and personality via other design elements. However, when combined with an abundance of white elements, especially countertops and backsplashes, white kitchens can turn into a monochromatic sea of sameness.

This month, KBDN asked designers to share projects and design tips that take white kitchens to a new level.


Jena Bula collaborated with Ekren Construction to include white cabinetry as a base that is complemented with dark gray quartzite countertops and a lighter warm gray porcelain tile backsplash for dimension.

Jena Bula, principal designer

Delphinium Design; Charlotte, NC

When discussing white kitchens, Jena Bula’s clients still often ask for white cabinetry.

“They want an aesthetic that is lighter and brighter with an airy feel,” she says. “While there are different ways to achieve that, people often associate it with white.”

However, she has noticed a bit of a shift in what exactly that means and what else is included.

For starters, white doesn’t always mean bright white.

“There are so many different ways to do white,” she says. “It can mean bright white, but it can also mean a warm white or a country white depending on the space, the aesthetic and what other colors are included.”

Plus, clients also seem more open about bringing in other colors.

“There was a time when white kitchens were a lot of
white-on-white-on-white,” she indicates. “But now, they seem to have a little more dimension. People are mixing in different colors and warmer materials. White kitchens aren’t always all white cabinetry, white countertops and white islands.”

Such was the case for a recent kitchen remodel completed in collaboration with Ekren Construction. White shaker cabinets serve as the base, but Bula brought in dark gray quartzite countertops and a lighter warm gray porcelain tile backsplash for added dimension.

“She didn’t want a white-on-white kitchen,” says the designer. “Countertops are an important element in the space. My client needed something durable because she cooks a lot for her family, so the dark quartzite was a great choice for functionality. It also has some texture from its honed and leathered finish, which gives it dimension. It’s a really special element, and in person you can really see that texture.”

Flooring is another way that Bula freshens up today’s white kitchens. Often, she chooses to use warmer toned hardwood for balance. Lighting and plumbing fixtures as well as hardware can also add diversity.

“We used dark hardware in this kitchen, which gives it great balance so everything isn’t all light and bright,” she says. “Fixtures, such as a really cool faucet or fun pendants, and hardware are also a great way to add personality.”


Crystal Kitchen and Bath Design Build – 2506 Tournament Players Cir S, Blaine, MN 55449

Mary Maney, CKBD, ASID, CLIPP

Crystal Kitchens + Bath; Crystal, MN

As a designer with a remodeling company, Mary Maney sees a lot of outdated kitchens, especially those from the 1980s with their distinctive abundance of oak…including oak cabinetry, oak flooring and oak trim.

“People want to tone that down so everything isn’t the same,” she says. “They also want to get rid of the busyness of oak, which, in those dated kitchens, usually has a lot of grain. Often, they do that by keeping the oak floor, and sometimes the oak trim, but they replace the oak cabinetry with white cabinetry. White doesn’t necessarily designate a decade or date a kitchen as much as wood like oak, maple or cherry. White is also popular because it allows everything else – such as a countertop, backsplash, flooring and island – to stand out.”

White inset cabinetry serves as the ‘quiet’ backdrop for one recent kitchen remodel where Maney’s client wanted a ‘statement’ ventilation hood that would serve as the focal point for the room. Reconfiguring the space, the designer eliminated an awkward, angled walk-in pantry to pave the way for the inclusion of a walnut hood that echoes the tones of the dark floor and island base cabinetry. She also tied the kitchen into the adjacent living room by replacing the existing maple bookcases that flank the fireplace with walnut bookcases.

“My client had redone the maple floor a few years previous with a dark stain,” she indicates. “She didn’t want an all-white kitchen, so it seemed logical to include other dark elements. We chose walnut because it allows some grain to show through, which provides texture and isn’t quite as harsh as black. Walnut also gives the kitchen an ‘upscale’ look that she wanted.”

A quartz countertop with a subtle gray veining pattern with ‘movement’ and a backsplash that features a light crackle finish reinforce the white theme while offering variety.

“You don’t want elements of the same color to all have the same tone,” she says. “When that happens, there’s nothing to define the different planes. It’s important to have some contrast.”

Adding paned glass doors to select perimeter wall cabinets also adds interest and makes this space feel special.


In this kitchen Scott Dresner celebrates timelessness and diversity by combining white perimeter cabinetry, white paneled refrigerator and white quartz countertops with gray cerused oak island cabinetry ‘framed’ in a waterfall of white quartz.
Photos: Jim Tschetter

Scott Dresner

Dresner Design; Chicago, IL

Scott Dresner credits, in part, his love of white kitchens to growing up in a modern home with a white kitchen in Detroit, MI. Now, he incorporates that love of white into his kitchen design business.

“I’m pro-white kitchens,” he stresses. “The white kitchen – and stainless – is my favorite. White kitchens definitely are not dead.”

Part of that affection is due to its classic design appeal.

“A white kitchen will stand the test of time,” he says. “There are still mill shops making the same [cabinet] door they made in the ‘80s. A white kitchen is like Jackie Onassis and Marilyn Monroe…beautiful and timeless.”

Dresner also appreciates the hue’s diversity.

“There’s super modern bright white, warm white, cream white, off white…” he says, referencing a variety of white kitchens posted on his website. Some showcase multiple white elements, including one recent renovation that includes sleek, smooth, bright white back-painted glass cabinetry and a white quartzite countertop with a waterfall edge. Silver trim border details on the cabinets tie them to the countertop’s gray veining pattern, floor and stainless steel appliances. Conversely, another white kitchen features more traditional paneled cabinetry painted in a creamier white, similar to the color of a cameo, which he contrasted with a brighter white coffered ceiling to create separation. Dresner also included a natural stone white/gray veined countertop and matching accent wall and stainless steel appliances.

“I often use stainless steel appliances in white kitchens,” he says. “The combination is like peanut butter and jelly.”

While variations of white with stainless steel dominate some designs, others highlight a mix of materials, including one kitchen that combines white perimeter cabinetry, white paneled refrigerator and white quartz countertops with gray cerused oak island cabinetry ‘framed’ in a waterfall of white quartz. Dark wenge drawer interiors, visible when exposed, provide dramatic contrast.

“It certainly feels like a white kitchen, and everyone considers it a white kitchen,” he says.

This time, the designer blended the cabinetry with the wall color and ceiling beams to create a seamless visual.

“I wanted the cabinetry to essentially go away, to blend into the wall so the huge picture windows ‘speak’,” he says. “There is a lot of white in this kitchen, but it isn’t a sterile space. There are parts of ‘sterileness,’ such as the countertop that is white and shiny. But the rest of the whites have a matte finish so that, overall, there is a Zen, quiet feel to the space. People love this kitchen.”


Christina Simon and senior designer Brittany Gunst joined forces in this kitchen to create a modern farmhouse vibe with timeless elements, plenty of storage and an open concept…all with a foundation of white cabinetry, white countertops and a white backsplash. The reclaimed wood shelves serve as a statement piece and the taupe/gray painted island complements the veining pattern in the countertops.
Photo/Styling: Stylish Productions; Charlotte Safavi and Robert Radifera

Christina Simon, CKBD, ASID, president

c|s Design Studio; Clifton, VA

Christina Simon works in a relatively traditional part of the country – the Washington DC suburbs – where she often fields requests for white kitchens.

“People here simply love them, and we’re happy to oblige,” she says. “White is timeless, clean and bright…all things people want for their kitchens. White is also neutral and plays well with others, making it easy to coordinate with appliances and hardwood floors, which is a big element for us.”

These days, the white kitchens she designs often include updates via natural and rustic elements as a complement.

“We introduce texture and contrast into the space to make it more interesting,” she explains.

As an example, she and senior designer Brittany Gunst recently joined forces on a remodel where the clients wanted their new kitchen to have a modern farmhouse vibe with timeless elements, plenty of storage and an open concept…all with a foundation of white cabinetry, white countertops and a white backsplash, as well as a white farmhouse sink, which is another popular choice for her clients.

“When there is a lot of white, it’s important to bring in some statement pieces,” she notes. “In the case of this kitchen, the statement piece is some reclaimed wood corner shelves.”

Additionally, Simon indicates that black accents can add contrast, so she brought in black cabinetry hardware and lighting. In another recent remodel, she made a striking statement with a black ventilation hood.

To provide differentiation amongst white elements, Simon utilizes a variety of sheens throughout a space, such as in this kitchen where the matte finish of the cabinetry plays against the glossy sheen of the elongated 3″x12″ subway tile backsplash.

“This client wanted a simple subway tile backsplash,” she reports, “but its glossy sheen sets it apart from the other white elements. We also like to use handmade tile, which can have different glazing or it may be a slightly different white, such as an off white. We’re seeing a lot of people using a variety of different whites in their kitchens.”

When using white as a countertop, Simon likes to include materials with some veining, such as a marble or marble-look quartz.

“Instead of plain white, we like to use something with a light veining pattern against a white background, because those veins allow us to pull in other colors,” she explains, citing the marble-look quartz in this kitchen that gave them the opportunity to incorporate a taupe/gray painted island.


In this remodel, Nicole Zeigler contrasted the white cabinetry and white backsplash tile with a custom edge-grain walnut bar top on the island and walnut floating shelves that coordinate with floor, as well as a custom hot-rolled steel ventilation hood.
Photo: Lucy Call

Nicole Zeigler, NCIDQ

enzy design; Salt Lake City, UT

With a trend towards design that integrates a furniture-style appeal, Nicole Zeigler sees many of her white kitchens offering an assortment of materials beyond just white.

“White kitchens are definitely still popular,” she says. “They never go out of style. They have always been around, and they will continue to be around. But I am seeing more mixed materials rather than straight white. I think that’s because, overall, there’s a trend in kitchen design that incorporates furniture-look pieces, rather than all of the same cabinets. For example, you might see an island with a wood finish and a furniture-style base, or something unique.”

Zeigler sees that updated look as offering a way to add personality and warmth to the space. In particular, wood – or even wood-look vinyl – floors are popular. The designer also adds personality via ventilation hoods or accent cabinets and hardware, which she dubs as the ‘jewelry.’ She also indicates there is still a trend for open floating shelves in a material or finish that offers a contrast to white.

Several of those elements were included in a recent renovation, where gloss white wall cabinets are combined with natural rift-cut oak base cabinets. The hood and the cabinets around it feature a charcoal finish.

“It’s stunning,” she says. “I feel like it’s still a white kitchen, but it’s not an in-your-face-white kitchen because of the other elements we’ve added to it.”

In another kitchen, where she collaborated with cabinet maker/installer Paramount Cabinet and builder Spiro Brothers Construction, wall and base cabinets are white, as is the island cabinetry and the backsplash, which is comprised of elongated hexagon-shaped subway tile. The tile’s glossy finish adds reflectivity while its geometric shape adds interest, without making it busy. However, to mix it up, she included a custom edge-grain walnut bar top on the island that coordinates with the floor and a few floating shelves that frame the window to make it feel more open.

“The wood bar top and shelves bring natural elements into the room and add some contrast,” she says. “They also bring up some of the darkness from the floor to create more balance, without overwhelming the light space.”

Another ‘dark’ element is the custom hot-rolled ventilation hood.

“It’s a really simple box shape,” she says. “But it has a beautiful finish that offers natural depth and subtle marbling. It’s gorgeous against the white backdrop.”

Quartz countertops that mimic honed concrete and slightly oversized pendants that offer the feel and look of linen also prevent the white space from being too sterile.

“Having those elements – the backsplash, the shades, the bar top, the ventilation hood and the countertops – are all important to make this white kitchen more inviting and less institutional,” she says, “especially since it has white slab cabinetry.” 


Tamra Pumpelly often uses white cabinetry’s door style and construction to set the tone in a space. In this kitchen, inset cabinetry was appropriate given the historic value of the home. She included a flat-cut white oak island, stained in Driftwood, to add warmth and depth. Incorporating it as an accent on the ventilation hood brings up the eye and ties the perimeter and island together.
Photo: Steve Hershberger

Tamra Pumpelly, operations manager

District Cabinets; Washington DC

Even though Tamra Pumpelly indicates that white kitchens can be a ‘safe’ choice for her clients, that doesn’t mean they can’t be special and beautiful.

“White cabinets can become a backdrop of a kitchen, rather than them being the focal point,” she explains. “Quality cabinetry is expensive, and I think homeowners see it as an investment they want to get right. Elements like hardware and lighting are easier to change out.”

As the foundation, those same white cabinets can also set the tone with their door style and construction.

“An inset or mission door style sets a completely different tone than a slab door,” she says. “The sheen factor also changes a kitchen. A rich matte finish represents a completely different style than a gloss finish.”

As an example, in one recent kitchen remodel, the designer collaborated with Build by Four Brothers to incorporate white inset Elmwood cabinets into their clients’ new kitchen.

“Inset cabinetry was appropriate for this kitchen because of the historic value of the house,” she says. “Clients often are concerned with losing storage with inset, but it immediately elevates a kitchen without looking fussy.”

The team also included a flat-cut white oak island, stained in Driftwood, to add warmth and depth. Incorporating it as an accent on the ventilation hood brings up the eye and ties the perimeter and island together.

The white cabinetry also complements the existing hardwood floor.

“Maintaining the floor was important to the client, so we didn’t want to take away from it,” she says. “The white cabinetry allows the floor to be the focal point and we built the kitchen around it.”

In addition, with a neutral foundation of white cabinetry, Pumpelly sometimes brings color or a wood element to an island to ground it while adding warmth and personality.

“Pops of color can also be used in the lighting, and we love mixing metals and textures in white kitchens,” she adds.

In addition, white cabinetry allows countertops and backsplashes to be the stars of the show in a traditional white kitchen, such as in a recent renovation where white cabinetry and white backsplash tile give the dark gray countertop and gray/white chevron backsplash insert the opportunity to stand out.
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Connected Serenity

Connected Serenity

The desire to create a spa-like environment in the bathroom, a place to rest and rejuvenate, has long impacted trends in shower systems. With multiple users in the home, flexible, innovative products that allow each person to tailor the experience as needed are in high demand.

“At Duravit, it is essential that our product offerings, integrated technology and design sensibility aid designers and homeowners in creating and enjoying a bathroom space that is relaxing, rejuvenating and offers benefits to achieve a healthy lifestyle,” says Tim Schroeder, president of Duravit North America in Duluth, GA.

Patrick Weidl, director, business development at ThermaSol in Round Rock, TX offers, “Homeowners understand the importance of self-care, and more and more they want to incorporate steam showers and all the attending attributes…chromatherapy, aromatherapy and yes, even technology.” From a design standpoint, he adds, “Less is still more. Minimal design in showers remains a strong trend.”

“People want more than ever to be able to relax and enjoy their time in the shower,” states Jayson Auger, product designer at Kalia, based in Sainte-Marie, Québec, Canada. “They want to be able to activate multiple accessories at the same time, up to two or three items, such as the rain head, hand shower or tub spout,” he adds.

Technological advancements also have an impact on shower space. “Consumers continue to be excited about the convenience offered by smart technology and voice-activated products, and the bathroom is no exception,” stresses Lindsey Jovanovic, director, marketing – bath for Moen, based in North Olmsted, OH.

Other top shower system and enclosure trends include attention to sustainability, convenience and flexibility, and continued interest in both matte black finishes and a natural look. That’s according to manufacturers recently surveyed by Kitchen & Bath Design News.

Personal Refuge

Customizing the shower system allows homeowners to create an individualized restorative space in which to relax and rejuvenate. Flexibility is key in allowing all family members to create their own spa-like experience at home. Features such as music, chromatherapy and variety in spray are all essential to creating these experiences, manufacturers remark.

“Moen understands that consumers are really looking for a personalized experience in the shower and want to feel like their space suits their needs,” Jovanovic says. “The new Nebia by Moen Quattro products offer four distinct showers all in a single showerhead – individually designed to relieve, soothe, clarify and cleanse unlike ever before. Now, everyone in your home can dial in the perfect shower to meet their preferences, while also saving nearly half the water of a traditional showerhead,” she explains.

The features available to customize the showering experience vary widely. Manufacturers say that music is one important feature and having speakers that hold up well is essential.

“Music continues to be among the most popular elements to customize your showering experience; streaming the right playlist or meditation practice into your shower instantly transforms a more utilitarian moment of the day into one that focuses on relaxation and self-care,” stresses Tom Sindelar, performance showering product manager for Kohler Co. in Kohler, WI. 

“Just as with our other showering systems, Kohler has developed innovations at various price points to make this experience an attainable one, whether it’s with the Moxie Showerhead + Wireless Speaker, or integrating the amplifier module into the DTV+ system,” he reports.

“Good solid speakers are very much in demand; if you’re going to listen to music or watch a soothing video, you’ll want the best in-shower speakers,” Weidl says.

“Chromatherapy is becoming more and more recognized for its ability to both soothe and/or energize,” he adds.

In addition to features that create a soothing environment, such as music, scent and color, variety in how the water flows is also an important consideration. “The demand for multiple water delivery outlets, such as body sprays, handheld showers and rain heads, continues to grow,” says Sindelar. “We’re also seeing a growth in demand for showerheads and hand showers that deliver multiple functions, empowering the user to transition between full coverage sprays [and] massage settings to customize the experience even further.”

“While it’s important for designers to dial into their clients’ desired experiences, it’s also especially important to address who in the household will be using the shower regularly,” he adds. “For families with young children, solutions like the HydroRail and hand showers can help ensure different users can make the necessary adjustments for an enjoyable experience.”

Sustainable Showers

Manufacturers strive to be environmentally responsible in their practices, and with showers that means finding ways to conserve water, not only to meet legal restrictions in various regions, but also to satisfy consumer demand for sustainable options.

“There has been a shift in the way products are designed from the get-go,” notes Stephanie Dietrich, marketing, Blu Bathworks based in Burnaby, British Columbia, Canada.“The environment and sustainability have been placed in the forefront for most consumers and designers alike, and water conservation is no exception. While places like California are forced to put in place regulations to conserve water, many conscious consumers across North America place importance on purchasing an environmentally focused product regardless of regulation.”

“There continues to be consumers who are looking for more sustainable options in the shower. For those who are interested in an eco-friendlier showerhead, the Nebia by Moen spa showers are a perfect fit,” offers Jovanovic. These showerheads use atomization, the process of breaking up water into tiny droplets, to create the sensation of more water while using nearly half the water of traditional showerheads, she says.

“Duravit has long had a respect for water conservation and environmental awareness – it is a part of our company heritage and applied widely across our product design,” explains Schroeder. “We are a proud WaterSense partner and are always following along with updated regulations.”

Sindelar reports, “Rather than scaling back to one showerhead, designers are instead using it as a moment to educate and show homeowners how digital valves or mechanical diverters enabled for water usage from one outlet at a time can address water conservation without compromising on the ability to customize the experience.”

Auger says that new requirements for hot water regulation also have led to the development of new products, such as a thermostatic pressure balanced shower valve that has a hot water temperature limit of 43°C (109°F), making it suitable for the new senior residences (SR) standards of safety in their territory.

Steam showers are a spa-like feature in the bath that offer therapeutic benefits without using excess water. “The average steam shower uses less water than the average shower, and once everyone learns this they are (a) surprised and (b) relieved,” says Weidl. “On average, a 30-minute steam shower uses just two gallons of water, and that’s considered a long steam. Showers use that amount or more per minute. The average American shower lasts about eight minutes, so water consumption for a traditional shower can surpass 16 gallons.”

Smart Spray

Smart technology has woven its way throughout the home and has made it into shower system controls as well, manufacturers say. Digital controls add convenience and the ability to easily personalize the shower experience.

“As existing technology advances and new technology is developed, we have seen more and more inclusion throughout the household,” Dietrich notes. “The bathroom is no exception. The popularity of digital controls is growing in the market as they offer desirable features such as superior temperature control and flow-rate customization.”

“As smart home controls play a bigger role in how people live and interact with their homes, there’s an increased demand for bringing that same level of control and connectivity to their showers and baths,” Sindelar explains. “Digital showering systems, including our budget-friendly DTV Prompt and more luxurious DTV+ Systems, offer a streamlined, clean aesthetic – eliminating the need for multiple valve trims on the wall.”

Jovanovic remarks, “We’ve seen smart, connected products become more popular in the bathroom, especially products that offer consumers options to customize their experience. When our U by Moen Smart Shower launched in 2017, we were first-to-market with this kind of technology. It provides homeowners with countless ways to create their ideal showering experience – including the ability to set up to 12 personalized presets for everything from shower temperature to the length of your shower, and three choices to control the shower: voice activation, a smartphone app and an in-shower controller.”

Moen has recently expanded U by Moen’s capabilities, she says, to offer even more innovative ways to interact with water. These include enhanced functionality with Amazon Alexa, and compatibility with Apple HomeKit and Google Assistant. “Homeowners can have the shower incorporated into their smart home ecosystem and enjoy the ease and convenience of a totally connected lifestyle,” says Javonovic.

ThermaSol’s steam system is also compatible with Alexa, Weidl reports. “People may think that technology and steam showers are contradictions, but in fact our ThermaTouch controls are completely waterproof, and they allow users to customize their steam shower experience from water temperature, chromatherapy colors, downloadable videos, music, sports channels – whatever it is that makes them feel comfortable,” he adds.

When incorporating technology into shower products, convenience and ease of operation are imperative, manufacturers say. “People are looking for user-friendly products in every aspect of their life,” explains Auger. “Keeping that in mind, customers are starting to look at shower valves with the push-in button for the diverter, to go from one accessory to the other instead of operating a handle. The shower valve is then as easy to ‘control’ as a car dashboard with multiple options for AC/Radio, etc.”

Schroeder says Duravit has seen an increased interest in thermostatic valve technology in the shower space. “Duravit’s Blue Box offers easy installation and is temperature controlled with an anti-scald setting. The shower cartridge comes with trim to avoid damage during construction or installation and can use any of the different trims pending the installation type. The Blue Box has a six-point fixation, allowing for uneven surfaces and adjustable alignment of the handle and plate up to 3.5mm. This type of flexibility in installation and design is what consumers and designers are looking for to create a seamless aesthetic from start to finish,” he remarks.

Individual Style

Finishes, tile patterns and door styles depend heavily on the consumers lifestyle and taste. Manufacturers strive to offer a wide range of options to meet this demand. Still, there are some finishes that stand out, including matte black, brushed gold and natural looks.

“We are seeing a lot of matte black being specified, along with the perennial favorites of polished chrome or nickel,” says Weidl.

“In finishes, matte black is still growing in popularity, and brushed gold is also trending upward,” concurs Kiersten Jung, director of marketing for Basco Shower Enclosures in Mason, OH.

Auger agrees that matte black is a high trend for every bathroom product, including shower doors, faucets and even shower bases. “What we call an ‘Italian shower base’ is also in demand, which is a very shallow base that is nearly as thin as the floor,” he adds. Shower shields, like the company’s Pratika, “are a way to build your own Italian shower, which is very minimalistic,” he remarks.

Dietrich says that, along with matte finishes, “We have seen a design focus on the inclusion of organic materials and finishes. Things like Blu’s solid surface blu•stone, which emulates the look and feel of natural stone, helps to cultivate a native atmosphere in the bathroom setting.”

Products that allow consumers to express their sense of style are essential, but the way the products operate is equally important. “Consumers want beautiful looking fixtures for their homes that won’t sacrifice on function,” Jovanovic stresses.

For door styles, Jung notes, they see trends in heavy glass and frameless enclosures continuing. “Clear glass is the most popular by far, so that homeowners can showcase their entire shower space design and tile,” she offers.

Barn door style rolling doors are also continuing to add a modern flair into the bath space, Jung adds. “When considering layout, a rolling door often allows for a more generous shower space because there is no need to plan for the out-swing requirements of a swing door.”

Auger, on the other hand, says they are seeing a big comeback of framed structures. “For a long time, frameless shower doors have been in high demand. Now, people who are looking to make a statement in their bathroom choose a framed shower door, especially since black is such a big trend. Our Ikonik shower door is a matte black framed sliding shower door that has become an instant hit,” he notes.

Weidl observes, “While we see a lot of interest in open showers, as the manufacturers of steam showers, we always advise designers to include some sort of separation between the shower area and the rest of the bathroom.”

The footprint of the space often dictates the size of these shower systems. Designers and homeowners make use of all available space, installing a larger shower, when possible, manufacturers say.

“In bathrooms with larger footprints, freestanding baths double as a focal point and beautiful, sculptural element, bringing an energy of luxury and relaxation to the space. This shift toward more organic, sculptural forms reflects a growing preference for contemporary designs and clean lines,” offers Sindelar. “Rather than existing independently, designers are finding ways for showers and freestanding baths to coexist – whether it’s converting the entire suite into a wet room or housing both bathing experiences in a shared space ensconced in tile behind a glass wall to contain and control moisture.”
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Re-Bath Parent Acquired by Private Equity Firm

Re-Bath Parent Acquired by Private Equity Firm

PHOENIX — Home Brands Group Holdings Inc., the parent holding company of Re-Bath, the nation’s largest bathroom remodeling franchise, has been acquired by TZP Group LLC, a New York-based private equity firm, and a group of co-investors, the company announced. Financial details of the transaction were not disclosed.

“We are thrilled to partner with Re-Bath and its terrific management team, serving a group of committed franchisees across the U.S.,” said Vlad Gutin, a partner at TZP.

“Re-Bath complements our growing portfolio of leading consumer brands (and) we believe that Re-Bath’s unique, high-quality service offering, loyal customers, best-in-class products of leading brands and partnerships with premier, national retailers, coupled with TZP’s relationships and resources, can accelerate Re-Bath’s growth,” Gutin added.

Re-Bath, headquartered in Phoenix, operates more than 100 locations across North America, according to the company, which offers complete bathroom remodels, tub and shower updates, plus aging and accessibility solutions.

“We are excited to embark on our next chapter of growth with TZP’s investment representing a strong validation of the growth and success we’ve achieved and where we are headed,” said Re-Bath CEO, Brad Hillier. “Through this investment, we will be able to leverage TZP’s expertise and resources to further expand our brand to a wider audience and better serve our customers, franchisees, partners and employees.”

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