SEN Design Expands Educational Access

SEN Design Expands Educational Access


CHARLOTTE, NC — SEN Design Group, the Charlotte, NC-based kitchen and bath industry buying group and business education resource, has revamped its membership structure to increase access to business education opportunities for industry professionals, the organization announced.

“Under our previous structure, the majority of our educational opportunities were add-on expenses for our members, but we wanted to make sure our members had access to as much educational content as they wanted without added expense, so we have updated our membership structure to provide this much-needed resource at a minimal monthly investment,” said Catherine Daugherty, director of membership at SEN Design Group.

SEN Design Group will now offer three tiers of membership with differing benefits based on the member’s specific needs:

Associate Membership includes basic access to industry-specific business and sales education opportunities; this level is targeted for industry firms and independent designers who may not want to participate in a buying group or attend semi-annual conferences.

Signature U Membership includes increased access to industry-specific business and sales education opportunities, as well as access to SEN Design Group’s purchasing power and networking community.

Executive U Membership ($399 per month) includes everything in the Signature U Membership with additional benefits for industry leaders, such as dealer roundtables, a business development manual, personal profiling assessments for better hiring and communication, maximum quarterly rebates and more.

Additional details are available at www.sendesigngroup.com.

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LX Hausys Unveils New Brand Identities

LX Hausys Unveils New Brand Identities


CHICAGO — LX Hausys America Inc. unveiled new brand identities for its  HIMACS Solid Surface and Viatera Quartz Surface brands, and a new brand identity for its resilient floorcovering line of products, HFLOR, at the recently held NeoCon. The new brand identities reflect the company’s name change this summer from LG Hausys America to LX Hausys America.

The new name is a result of the company’s position within the recently established LX Holdings Corp. The holding company is a globally diversified organization recently spun off from LG Group, the South Korean multinational conglomerate best known for its advanced consumer electronics.

Concurrent with the name change, the company introduced a new logo. It pays homage to the company’s roots, looks to the future and embodies the organization’s management philosophy: “Link to a sustainable future.” Of significance, the “X” within the LX Hausys logo is intersected with an ascending diagonal line, which is a visual representation of the company accelerating into the future, notes the firm.

An ascending diagonal line is now found within each brand logo. This subtle design treatment creates a unified look between the company and its three brands, the company continues. It also ensures the company’s mission for creating a more sustainable future is consistently visually represented across its portfolio of brands.

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DPHA Names 2021 Award Winners

DPHA Names 2021 Award Winners


AUSTIN, TX — The Decorative Plumbing and Hardware Association has named its 2021 DPHA Professional of the Year Award Winners, the Bethesda, MD-based trade association announced.

The winners, who were cited at the DPHA’s recent 20th Anniversary Conference and Product Showcase in Austin, include:

Customer Service Department of the Year: Waterstone Faucets, Murrieta, CA.Manufacturing Professional of the Year: Bruce Reidel, Mountain Plumbing, Irving, TX.Representative Agency of the Year: Excel Marketing, Boise City, ID.Representative Professional of the Year: Kory Nelson, Premier Decorative Group, San Ramon, CA.Showroom Professional of the Year: Joshua Moss, Advance Plumbing Company, Detroit, MI.Showroom of the Year: Ultra Design Center, Denver, CO.

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Thermador Cites Student Design Winners

Thermador Cites Student Design Winners


IRVINE, CA — Thermador, the Irvine, CA-based luxury home appliance brand, has announced the inaugural student recipients of the company’s “Diversity in Design Pipeline” initiative, launched this year to empower a new generation of talent from underrepresented communities.

The Thermador Diversity in Design Pipeline Initiative, created in partnership with the Interior Design Society, was designed to support students in their senior year at an accredited interior design program to aid the transition into a successful, burgeoning career. The program was informed by a survey commissioned by Thermador that found mentorship and financial support to be the greatest obstacles for students of under-represented backgrounds to become professional designers.

The winning students include Aleah Mazyck of UNC Greensboro, Kayla Martin of California State University, Raquel Rodrigues of Texas Tech University, Jonathan Martin of the University of Northern Iowa and Chrystal McLeod of Georgia Southern University.

“Thermador is honored at the opportunity to work with these talented students as part of our brand’s commitment to opening more pathways for underrepresented communities in interior design,” said Beatriz Sandoval, head of brand marketing for Thermador.

The mentorship program pairs students and mentors who will meet monthly to discuss the essential and tangible skills needed to be successful in the world of design. Students also receive $10,000 toward tuition and a student membership with IDS, Thermador said.

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