Wrapping 2021 and Looking Ahead

Wrapping 2021 and Looking Ahead

What a long, strange year it’s been! Let’s take a look back at the dominant 2021 trends and anticipate what 2022 will likely bring.

While it’s hard to predict with clarity, given some major unknowns, here are some hot takes from across the industry and the country from unique perspectives:

San Diego-based designer Tatiana Machado-Rosas, Jackson Design and Remodeling’s design department manager;Long Island, New York-based kitchen and bath designer Susan Serra;Home Technology Association CEO Josh Christian;Bob Gifford, business development director forluxury retailer Hastings Tile & Bath in New York City;Susan Chung, research v.p. with the American Society of Interior Designers;Boise, Idaho-based custom home builder Emily Clark of Clark & Co. Homes.Wellness Trends Accelerate

Designers have been focused on wellness for decades with interest from some clients, but the pandemic really drove its importance home. Literally! “For 2021, a continued focus on health and hygiene helped drive the kitchen,” observes Chung. She also sees its importance elsewhere, noting that “the bathroom really became a place to escape the stress and fear of the outside world.” Wellness showed up in outdoor, work from home and mindfulness spaces, too. “As the home became a hub for all types of activities colliding together, homeowners were looking to design as one way to alleviate stress and promote tranquility,” the ASID executive concludes.

Beyond the spaces noted above, wellness showed up in related rooms. “The switch from what had been called the ‘mud room’ to what is now called the ‘utility room’ or pre-wash area; so many people wanted a location to drop groceries and sanitize items before heading into their homes,” shares Gifford. This is tied to an increasing interest in hands-free functionality, he explains: “Soap dispensers, faucets, hand-towels – anything and everything that gave people a sense of comfort and control over their environment.”

Kitchen Design Trends

“Multipurpose kitchens with open floor plans continued to be a strong trend as clients look to make their kitchen the vibrant heart of their home,” says Machado-Rosas. “Integrating smart technology, particularly with more people using the kitchen space to work from home or attend virtual classrooms, became even more essential. In addition, clients had a renewed interest in keeping their spaces hygienic, which led to a desire for easy-to-maintain materials for countertops and flooring,” she adds. The design manager conversely sees a resurgence in natural stone for sinks and countertops, attributing it to a desire for the sense of calm that comes from a connection to nature.

Across the country, Serra sees three dominant trends: “Wellness on steroids, cooking convenience and visual comfort.” Health and cleanliness were the top concerns she was hearing from clients. This included “performance materials in surfaces, as well as appliances [and fixtures] that promote healthy living and preserve our health, such as renewed attention to proper ventilation, enhanced touchless faucets and larger sinks going mainstream – often with two faucets” as a few examples.

Changes in shopping and eating habits are also influencing kitchen design, the New York designer believes. “A new hybrid type of cooking has emerged; time (but not too much) is being taken to create healthy homemade meals from fresh, quality foods, assisted by smart, efficient appliances. The purchase of a freezer for bulk food storage, better cabinet storage solutions and designing in more countertop space creates a near utopia for one or more cooks.”

Visual comfort is also a trend, Serra has observed. “As the kitchen has taken on more lifestyle functions in the past 18 months, homeowners are much more open to creative design solutions,” she shares. This has meant larger windows, nature-inspired texture and finish mixes, and comfortable dining areas with flexible designs or banquettes. “The transition of the kitchen aesthetic to more seamlessly integrate with surrounding rooms lessens the perception of the kitchen as workspace and nudges it more toward a living space,” she suggests.

Clark has also seen kitchens evolve, she comments, citing an “expansion of the scullery or the working pantry, work zones as opposed to a work triangle, and multiple mini-kitchens for multi-generational living.” Antimicrobial counters, touchless faucets and chef sinks also support healthy living and cooking, the home builder notes. Natural finishes, warm woods and creative design solutions with saturated cabinet colors are showing up in her northwestern region too.

Bathroom Design Trends

“The emphasis in bathroom design has been to create a highly customized space that communicates joy and tranquility,” Machado-Rosas observes. “Clients have been seeking a personal retreat with a spa-like atmosphere where they can truly relax.” These have included steam showers, heated floors, statement tubs – sometimes custom – and premium features catering to clients’ personalized needs and desires. Natural materials show up in these luxury bathrooms, too, the San Diego designer notes. “Balancing porcelain or glass tile with natural woods and stones and amplifying natural light have been popular,” she adds.

Clark sees the trend toward personalized luxury in her Idaho homes, as well. These include “sculptural soaking tubs, steam showers with light, sound and aromatherapy, tiles with hand-cut looks and subtle tonal differences, reeded or fluted textures, oversized area rugs and diaphanous drapes.”

“All during 2021, we worked with designers who wanted (and still want) the flexibility to customize their projects by using different colors and finishes for their vanities,” Hastings’ Gifford recalls. “For tubs, the solid surface materials remain popular because they have a supple texture and they are easy to clean and maintain.” The New York retailer also saw strong interest in hands-free faucets with white finishes and versatile wall-mounted vanities.

Technology Trends

Technology continued to trend in kitchen and bath projects, and it shows no sign of slowing. Smart features have a growing presence in kitchens and bathrooms, Home Technology Association CEO Christian notes. “We are seeing entertainment products being installed in kitchens like waterproof TVs built into the counter backsplash, charging docks, tablets for cooking tutorials or recipe surfing, built-in ceiling speakers or a simple wireless speaker on the counter.” He is also seeing sleek, integrated outlets, lighting keypads and flush-mounted concealment systems so that the room’s electronics are present but hidden.

“With bathrooms, we are seeing a lot of circadian rhythm lighting being installed so that time spent in the bath is consistent with a homeowner’s sleep cycles,” he says. Additional bathroom technology trends cited by the designers include smart toilets, enhanced shower systems, built-in sound and lighting systems and smart shadings.

Machado-Rosas sums up the situation this way: “We saw a significant increase in clients asking for fully integrated smart technology in their homes. Because of the combination of enhanced affordability and ease of use, we expect to see this trend grow exponentially in the years to come.”

Predictions for 2022

ASID’s Chung is anticipating that flex spaces, universal design, locally sourced products because of supply line and sustainability concerns will trend in 2022. She also believes that the pandemic has increased the perceived value of designers in helping their clients navigate the challenges brought about by the pandemic.

HTA’s Christian anticipates a strong push toward wellness technology, indoor and outdoor home theater spaces and the death (at least short-term) in ‘just-in-time’ delivery systems. He also sees designers working earlier in the process with technology professionals to more seamlessly integrate their projects.

Hasting’s Gifford predicts the increasing importance of video tours to replace travel and live events where possible. He also anticipates more integrated sink/vanity options, solid surface tubs continuing their popularity and, though no one wants to hear this, he notes, price increases across all products because of the increased costs of raw materials.

Among the designers, Serra anticipates appliances with upgradable technology, more dining space in kitchens, and more storage for multiple cooks. Machado-Rosas expects to see technology show up in more products and for smart home systems to become more affordable, a continued attention to creating calming spaces, multi-purpose rooms, larger pantries and customized bathrooms. She also expects minimalism to trend strongly for its low-

maintenance benefits.

Home builder Clark expects to see more hidden kitchens, induction, multi-function appliances and less upper cabinetry. She anticipates bathrooms getting more artisanal materials, sound and light enhancements for spa effects, and even what she calls family wellness suites. These would resemble high-end spa facilities with steam or sauna areas, grooming stations and central shower stalls.

While 2021 kept many design industry professionals at home, dealing with inventory and other challenges, 2022 is already shaping up to be a more active, in-person kind of year. The Kitchen & Bath Industry Show, paired again with the International Builders’ Show, will meet in person in Orlando in February. Exhibitors reflecting the trends observed by these professionals will be on hand to share their wares. I’ll be there. Will you?
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Jamie Gold, CKD, CAPS, MCCWC is an author, wellness design consultant and industry speaker. Her third book, Wellness by Design (Simon & Schuster), published September 2020. You can learn more about her Wellness Market presentations, books, Wellness Wednesdays Clubhouse conversations and consulting services at jamiegold.net.

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Battling the Supply Chain Woes

Battling the Supply Chain Woes

Qianyan Cheng has felt the sting of the industry’s historic supply chain disruptions.

The co-founder of INOX – the Sacramento-based supplier of decorative hardware and door locks – Cheng has reported lengthy shipment delays of international goods since the onset of COVID-19. Shipping costs, Cheng tells Kitchen & Bath Design News, have risen exponentially in the face of the public-health crisis. The growing backlog of cargo ships waiting to offload in key ports, she says, has increased more than fourfold in some cases, impacting distribution throughout the company’s worldwide network of upscale hardware showrooms. Related bottlenecks have delayed remodeling and new-construction projects for months – or postponed them entirely.

And Cheng, of course, is far from alone.

Indeed, supply chain disruptions wrought largely by the coronavirus continue to prove a major impediment across virtually all segments of the kitchen and bath industry, including dealers, design firms, manufacturers, importers and building/remodeling construction firms.

In some instances, the supply chain timeline has doubled or tripled due to increased demand coupled with port closures, worker shortages and travel restrictions, as well as vaccine and testing mandates for seafarers, truck drivers and other transport workers. Design firms are witnessing increasing lead times, raw material scarcities and double-digit price hikes for certain products. Labor rates have skyrocketed in the face of worker shortages. Cancellations and postponements have increased, with clients opting to put projects on hold until wait times and costs normalize. At the same time, a sizable number of manufacturers report ongoing capacity restraints, a scarcity of raw materials and the discontinuation of slow-moving product lines to alleviate production constraints.

Equally vexing is the likelihood that the current disruptions will linger well into 2022, and perhaps beyond, despite growing appeals for corrective action.

To wit, the Association of Home Appliance Manufacturers, the organization representing many of the industry’s leading appliance suppliers, last month lent its support to a coalition of trade associations urging government policymakers to address ongoing challenges that business leaders say are damaging the competitiveness of manufacturers, stalling America’s economic recovery and resulting in unprecedented damage to the global product supply chain. AHAM’s call for action, following a similar appeal by the National Association of Home Builders, came one day after a coalition of workers from across the supply chain warned that global trade is facing a potential system collapse if world leaders fail to restore freedom of movement to transport workers.

While some supply chain challenges – such as import tariffs – require long-term, systemic solutions, others can be mitigated by kitchen and bath dealers, designers and remodelers who are willing to temporarily alter their business approach.

For example, many design firms report that they’ve become adaptive to current supply chain challenges, ordering products months in advance to circumvent long lead times and lessen the sting of price hikes. Others say they’ve ordered materials as soon as project contracts are signed, even if a job is weeks out, or have stocked up on commonly used products in an effort to reduce delays. Still others are offering clients alternative products that are easier to obtain or already in stock. Frequent and candid communication regarding extended lead times, back orders and volatility in delivery dates has also become more critical than ever in managing client expectations and preserving relationships, dealers and designers say.

The kitchen and bath design trade has faced a multitude of challenges over the course of its existence. The advent of big box stores and e-commerce has altered the industry’s competitive set. Corporate bankruptcies, ownership changes, factory closures and divestitures have reshaped the manufacturing and retail landscape. Fast-changing lifestyles, homeowner demographics, product introductions and consumer hot buttons have exacerbated the need to stay abreast of what’s going on. Economic downturns have occasionally knocked the industry on its heels.

Astute dealers and designers, for decades, have proven resilient to these and other changes. They’ll doubtless discover ways to survive the current supply chain disruptions, as well.
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Examining the Origins of Creativity

Examining the Origins of Creativity

Have you ever been asked, “Where did you get that idea?”

Have you ever wondered what creativity is, and where ideas come from? I have – all my adult life. While there are many answers, I think a great one is, “It’s a gift to be shared.”

What I’m talking about specifically here are unique solutions that solve problems, like storage needs and designing for function and safety. Combine these challenges with the homeowner’s desire for a unique appearance that fits their lifestyle, and the result? We have the makings of an award-winning kitchen or bathroom.

Design award applications usually require a summary of how we solved the project owner’s problems, and the recap makes before-and-after photos more relevant. If our entries offer original solutions, they deserve praise. The recognition boosts our confidence.

THE ORIGINS

Where does creativity originate? You’re taking a shower, and an idea flashes out of nowhere. You think to yourself, “What if I…?” You can’t wait to test the reality of your idea on your clients’ plans. From that idea comes another one, and another one. It’s like someone unlocked the vault of ingenious results for you. You’re motivated.

Albert Einstein said, “Creativity is intelligence having fun.” He had intimate knowledge of the universe, and he understood visionary imagination.

As kitchen-bath design specialists, we have a collection of skills and information acquired through our experience. Our intelligence allows us to apply the knowledge to solve problems. But, it’s more than that. Creativity frees our minds to absorb knowledge. It enables alternative ways of thinking.

How do you feel when you discover a spectacular new product at the Kitchen & Bath Industry Show, or in a Kitchen & Bath Design News article? There’s a tingle of excitement, and you can’t wait to solve homeowners’ problems with it. Creativity unblocks our old patterns of thinking. As a result, we’re more receptive to new ideas.

I’ve experienced good luck with product information that got tucked in the “future use file” of my mind. For example, I recommended a Duravit all-glass pedestal lavatory to a new client six months after I learned about it. She still loves it!

And I remember the drop-dead gorgeous Vetrazzo “Sky” countertop that wowed clients when I created a new laundry room for them – two years after discovering Vetrazzo for a blog. Then there was the joy I felt recently, saving a client over $3,000 by substituting bronze plumbing fittings I’d seen in an online newsletter last year.

These experiences are not uncommon for us.

Creativity is fun. We lose track of time when we’re engrossed in creating plans for a client or researching the right products that will make their hearts sing. Getting into a “zone” is like meditating. Experts agree that this helps us live longer. Somehow, we find a way to balance our desire to innovate and perform boring – but necessary – tasks.

Creative ideas are everywhere, always available to us when we need or want to improve our world. One way to explain it is finding a need and then creating a solution. Creativity helps draw out what is already there waiting to be used so that possibilities can emerge. Albert Einstein understood this concept and taught it passionately.

Early in my career, I had a client who wanted to store two sets of eating utensils in her small condominium kitchen with space for only five drawers. I designed a drawer within a drawer, instructing the cabinetmaker to lower the drawer back and then install full-extension glides backward on the top section so it slid back. About six months later, Rev-A-Shelf introduced the same solution for the mass market. So, I was solving an individual need at the same time that Rev-a-Shelf was solving a popular need.

BUILDING CONNECTIONS

Creativity builds intercultural and intergenerational connections.

This is shown by the worldwide acclaim of America’s architectural genius, Frank Lloyd Wright. He died in 1959, at 91. Yet his work still inspires architects and designers 62 years later. Wright was the first architect in history to use cantilevering in his famous Mill Run, Pennsylvania home. He designed “Fallingwater” for Edgar Kaufman in 1935. Evidence of his continuing popularity? Architects and designers are recreating Wright’s “Prairie-style” homes for today’s homeowners.

I love one of the stories about Wright – and there are thousands! He had very little income from his architecture practice for about 12 years (1922–1934). But he kept drawing plans and renderings for residences and public buildings. He also created graphic art for postcards. And he was a prolific writer. Hundreds of his articles appeared in House Beautiful and other popular magazines during that period. His self-promotion paid off. Clients began hiring him in 1934 after they recovered from the depression. He never looked back, proving that creativity is nurturing. Wright had more successful commissions in the last 30 years of his life than he had in the first 61 years!

Like Wright and other well-known innovators, today’s designers will impact future designers. They will inspire and motivate everyone to achieve their own success. We see this in our profession now. Many peers earn honors for their work because they are fearless in their creative expression. Their work will pass the test of time. They are not bound to what’s popular now because they are thinking ahead to the future. They have curiosity and open minds to play the “What if?” game. They often win.

But we see only the wins, not the losses. Creative people have a great habit of learning from every experience. They’re driven to improve themselves and everything around them.

I became aware of this when I taught Western design to Japanese interior design students in San Francisco and gave them a special assignment. They had to create a large master bathroom in a 17’x17′ area. Naturally, they were eager to learn and use the new skills they’d acquired. Not accustomed to large bathrooms, the students had fun uncorking their creativity.

There was one student, Izumi, who lit up the room with her enthusiastic ideas and questions. When it was time to review her plan one-on-one, she was trembling, afraid that I would criticize her work. Her plan wasn’t to scale. But her design was unique and it earned my praise for achieving something radically different. She designed a round bathroom with many windows surrounding a center closet! We joyfully worked together after class, figuring how to make her idea possible.

Like Izumi’s bathroom, I’ve come full circle – back to where I started, with the same question: What is creativity, and where does it come from? The conclusion: Creativity, like love, is an unlimited feeling, indefinable.

No, creativity is love.
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Diane Plesset, CMKBD, CAPS, NCIDQ is the principal of D.P. Design in Oregon City, OR and has over 35 years of experience as a kitchen and bath designer. She is the author of the award-winning book, THE Survival Guide: Home Remodeling, and has been the recipient of numerous design awards. Named a 2019 KBDN Innovator, Plesset has taught Western design to students of the Machida Academy in Japan and has a podcast, “Today’s Home.”

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